![]() But he could also be asking, and this clearly seems to be the implication of the commercial, "Based on this chart, which carrier would you choose as your LTE provider?"īoth AT&T and Verizon are trying to persuade people that having a lot of LTE or 4G base stations somehow makes for a superior or better network, and therefore becomes a reason, or even the reason, for choosing the carrier. He could be asking, "Based on this chart, which carrier would you choose as having the most LTE sites?" In that case, it's a simple matter of counting, and currently Verizon does indeed have the largest number of LTE cities. More 4G LTE coverage than all other networks combined."īut what are these people "choosing" Verizon for? The FGG's question is ambiguous. The voice-over, as the words "It's an easy choice" appear on screen: "It doesn't matter how you present it. Eventually, they all agree that they'd choose Verizon. "Based on this chart, who would you choose?" he asks the focus group. ![]() Markets with 4G LTE Coverage." A humongous red bar - Verizon! - rears up from the x coordinate, towering above the shrimpy little LTE bars for AT&T, and Sprint and poor T-Mobile. We see an easel with a bar chart, labeled "U.S. "So, let's talk about coverage," he says, getting right to The Point. The Focus Group Guy (FGG) begins helpfully by telling us that 4G LTE "has the fastest speeds." It's a conference room, clean, well-ordered, spare. This commercial, called "Easy Choice," opens with the headline "4G LTE Focus Group," so we know the people we're about to see are "real" people. Verizon Wireless takes a less impressionistic approach: It focuses on, you know, facts. Maybe he's decided to visit the "2,000 more 4G cities than Verizon" that AT&T covers with the nation's largest 4G network. Perhaps he's a successful high-tech entrepreneur who's cashed out on some esoteric Web technology and retired at what looks like about 26 or so, and with time to kill and money to spend, decides to have adventures across the states. His one obvious flaw is that he favors clear plastic parasols on rainy days. AT&T's 4G HSPA+ network is capable of delivering 4G speeds when combined with enhanced backhaul."Īpparently our Dude in the TV commercial is On the Road, an epic journey of exploration and discovery. 4G LTE represents the "fastest mobile Internet speeds," whereas "4G Mobile Broadband" is the carrier's "4G HSPA+ network with enhanced backhaul. The carrier arrives at "largest" by adding together cities covered by two different cellular technologies, both of which AT&T labels 4G: LTE, in 103 cities at this writing, and HSPA+, which covers a whole lot more.ĪT&T's website distinguishes between the two. Huawei’s Chinese peer Xiaomi claimed the fourth spot, with 124 million smartphones shipped in 2019.Īdding to Apple’s woes, a Los Angeles jury on Wednesday ordered the US technology giant and Broadcom to pay US$1.1 billion to a university in California for infringing on four Wi-Fi technology patents, CNA online reported.The concept of the "nation's largest 4G network" is a key message for AT&T. The first place for smartphone sellers went to Samsung, which shipped 296 million units last year. The tech giant is also encouraging global developers to integrate their apps into Huawei Mobile Services, an alternative to Google Mobile Services, after being stripped of access to licensed Android updates in May, Caixin reported. In a bid to mitigate fallout from its US blacklisting, Huawei plans to equip more of its handsets with its own Harmony operating system and self-developed chips. ![]() Counterpoint also predicted that it will be almost impossible for Huawei’s own operating system, which it may use after being banned from doing business with Android creator Google, to compete against Android anywhere outside of China, Caixin reported.
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